ChallengeUnblu wanted to embed live video capabilities in order to enable more meaningful interactions online.
SolutionVonage Video API
ResultsUnblu expanded into new business avenues and improved customer engagement by using the Vonage Video API.
Unblu’s aim is to help their customers to transform the way their online business is done. They provide customer collaboration software in order to create in-person banking experiences online. Its technology has been proven to cut customer support calls in half, achieve four times as many client meetings as in branches and increase customer satisfaction considerably.
Enabling Meaningful Interactions with Live Video
When it comes to service, customer standards are continuing to change. There is an increasing expectation of customer service and financial advice when it is convenient for customers, not banks. In order to move with the ever-changing and increasingly online financial services industry, Unblu aimed to offer a new and innovative approach to customer collaboration services. In addition to their existing collaboration suite, which catered for live assistance in the form of text chat and co-browsing, Unblu wanted to embed live video capabilities in order to enable more meaningful interactions online.
Expanded Collaboration Suite
Unblu needed a flexible partner to be able to tackle the continuously developing financial industry. Vonage provided Unblu with a flexible platform that could be embedded and customised seamlessly into their existing collaboration suite. Security and trust were also important to Unblu, particularly given the highly regulated industry they work in.
Improved Customer Engagement and Satisfaction
For Unblu, the Vonage Video API platform has enabled the expansion into new business avenues, such as account opening for banks. Many of the clients purchasing the Unblu collaboration suite make the availability of an easy to use, pay as you go video proposition a mandatory requirement in their decision making. The use of live video from Vonage has improved customer engagement and allowed clients who are still in the process of deploying video chat options to do so with effective support.
"Vonage offered a compelling proposition as a pure-play WebRTC Platform Service, which is exactly what we were looking for when selecting a video technology for our Collaboration Suite. Our developers were impressed with the cleanliness of the APIs and had the service integrated in no time"
Jens Rabe, CMO of Unblu Inc.