TextMagic Traffic Grows 40% After Implementing Vonage's SMS API

As mobile messaging increased in popularity, TextMagic looked to Vonage SMS API with Adaptive Routing when they wanted to bolster their platform with more sophisticated, robust features to support global cloud communications capabilities, including the ability to send SMS notifications, alerts and more.

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Vonage Solutions and Features

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Challenge

As mobile messaging increased in popularity, TextMagic looked to bolster their platform with more sophisticated, robust features to support global cloud communications capabilities, including the ability to send SMS notifications, alerts and more.
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Solution

Vonage SMS API
Key

Results

Using Vonage's SMS API, TextMagic saw marked growth, not only in Europe but throughout major markets including Canada and the United States.

TextMagic is an SMS company established in UK. With over 14 years’ experience in helping businesses improve communications and mobile marketing through sending and receiving text messages online, TextMagic today offers its customers an all-in-one text messaging service that allows 50,000+ SMBs to connect with their customers via two-way SMS, online texts, gateway SMS via email, SMS software for desktop and SMS distribution lists, globally. TextMagic’s clients represent a wide variety of verticals, including eCommerce, health, real estate, staffing and hardware monitoring.

As TextMagic grew from its modest start in 2001, the company witnessed mobile messaging increasing in popularity. Ultimately, TextMagic sought to bolster its platform with more sophisticated, robust features to support global cloud communications capabilities, including the ability to send SMS notifications, alerts, reminders, confirmations and marketing campaigns.

Finding Vonage: A Partner in Growth

To achieve its goal of adding more functionality and features to its platform, TextMagic partnered with Vonage. Integrating with Vonage’s robust SMS API allowed TextMagic’s clients to:

  • Successfully send bulk SMS campaigns with unmatched deliverability rates.
  • Decrease time spent setting up and managing bulk SMS campaigns.
  • Reach any active mobile device, regardless of its location through Vonage’s meshed carrier network.
  • Choose the best path for traffic distribution in real time via Adaptive Routing technology.
  • Abide by regional compliance and regulations so their messages arrive without delay.

Measurable Results From Integrating Vonage's SMS API

Using Vonage’s SMS API, TextMagic quickly and consistently grew, not only in Europe, but throughout major markets including Canada and the United States, starting with 2.5 million text messages sent monthly.

  • 300% Percent increase in two-way conversations
  • 3X Increase in inbound messages
  • 40% Year-over-year SMS traffic growth

"Compared to other enterprise platforms we reviewed, Vonage is by far the easiest to manage our clients’ spend and provides the highest quality communication services. In addition, Vonage’s dashboard is extremely agile and provides easy-to-manage payment capabilities."

Priit Vaikmaa, CEO of TextMagic

 

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